A New Kind of College Essay Coach
Our Creative Expertise. Your Student's Voice. College Essays That Stand Out.
Every student has a brilliant story, a unique point of view on life that can stand out in the sea of applications. Our expert coaches are professional copywriters and creative directors who've crafted campaigns for the world's most renowned brands. They can help your student find their authentic voice and express what makes them truly unforgettable.
Our Coaching Team
Your Personal Creative Director
Each coach serves as your student's dedicated creative partner, conducting one-on-one brainstorming and mentoring sessions through their custom Portal.
Writers by trade, Coaches by choice
Our coaches aren't English teachers or recent graduates. They're seasoned creative professionals who have developed campaigns for Fortune 500 companies, built global brands, and mastered the art of persuasive storytelling. Now, they are bringing that expertise to your students.
Storytellers at Heart
Our coaches know how to not only find the story, but package it up in a way that highlights your student's wit. They provide clear briefs, outlines and tone of voice direction. Your student does all the writing, but the story is a true creative collaboration.
Detailed, Actionable Feedback
Coaches don't just edit, they help students unlock the skills needed for powerful essay writing without the crutch of AI. Students will receive comprehensive evaluations of written work with clear feedback that strengthen essays while amplifying your student's unique voice and vision.
Our Creative Process
Start with an original approach
College application essays aren't school assignments. They're marketing materials for the most important campaign your student will ever run: getting into their dream school.
The UWheel: Branding for College Applications
Using our proprietary UWheel methodology, adapted from the same brand development process used by top advertising agencies, our coaches guide students through a proven system to:
- Discover their unique voice and CoreU statement
- Build authentic essay territories that reflect their true selves
- Create compelling narratives that differentiate them from thousands of other applicants
Constant Collaboration with Consultants
Our Coaches work seamlessly with Graduwit Consultants to ensure every essay aligns with your student's overall application strategy and meets the specific requirements of target institutions.
Why Graduwit
Our Coaching
Advantage
Hiring from the advertising industry is Graduwit's clear, creative advantage. Our Coaches come prepared with:
Audience Understanding:
Know exactly what captures admissions officers' attention
Message Clarity:
Cut through the noise with focused, impactful storytelling
Emotional Connection:
Celebrate authentic moments that resonate and stick
Brand Consistency:
Ensure every essay reinforces your student's unique identity